Salzburger® "INDIE POP" / ORGANIC & FAIRTRADE French Roast - 500g

Variety: 100% Arabica (Single Origin)
Roasting process: Single Origin long-term roasting
Roast level: French (Medium)
Packaging: Kraft paper, aluminum-free with aroma valve & zip closure
Roasted, processed & packaged in Saalfelden

Roasted, processed & packaged in Saalfelden
Trade with organic products controlled by: AT-Bio-301



AROMA: Dark chocolate, apricot, orange

BODY: good, balanced

ACIDITY: lively, fruity


Why French Roast
With this special roasting point, the coffee gets a particularly good body without having a bitter finish in taste. Bitterness that can cause stomach intolerance is thus avoided and the coffee can unfold its full aroma. The result: A very digestible coffee with full body and maximum aroma.

Why Da Salzburger
With our new roasting control and sensor technology, we can measure the temperature of the beans inside the roaster and thus specifically delay the roasting point or the development phase after the "first crack". This gentle and very slow roasting process means that the beans are not roasted too hot, the aromas do not evaporate, and the individual natural taste, which is shaped by the individual growing regions, remains. All "Da Salzburger" varieties are roasted using the single-origin process up to the French roast level. The result is a very digestible coffee with few bitter substances and natural coffee aroma.

The packaging
As with almost all products, packaging is also an important issue for coffee to preserve quality and protect the environment. For our 500g and 1,000g packaging, only unbleached paper without aluminum coating with an aroma valve is used. The 500g package for private or resale has a zip closure that allows airtight reclosing. Everything is packed by hand and provided with a wooden stamp. This avoids additional transport routes for packaging materials and also waste. Each bag is unique, and you can feel it.

The advantages
– 100% highest quality Arabica coffee
– Single-origin process (each pure variety is roasted separately and only then mixed)
– 100% roasted and processed in Saalfelden (Salzburg)
– gentle long-term roasting with traditional "Giesen" drum roasters
– state-of-the-art control and sensor technology for quality assurance
– green coffee is not purchased pre-mixed from wholesalers
– Kraft paper packaging without aluminum coating with aroma valve and zip closure for reclosing
– 100% Salzburger company without participation of corporations or large roasteries
– no intermediaries or warehouses, resulting in short, direct transport routes
– direct sales